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"In the notoriously noisy space that is the social-media industry today, Jeannette Arrowood provides the signal. She’s got a great sense of winning tactics and strategies for making the brands she works with—including her own—heard loud and clear in social media. And her winning, creative approach brings those brands great results. Jeannette also is a cheerful presence in the office and a great guide to an often-confusing, ever-developing landscape."

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Draw With Any Color Around You

Draw with the color of an apple

Have you ever seen something in real life that is a gorgeous color, and you want to match it perfectly on the computer? A new pen, which is still just a concept, lets you scan colors from anything around you, and then you can instantly use that color for drawing. We’ve seen tools before that let you pick colors up in a browser and then find their HEX code like Eye Dropper for Chrome (my personal favorite). But what if you could scan the color of an apple and then immediately draw or write in the color of that apple, . . . → Read More: Draw With Any Color Around You

Tuesday Tool Tips: Rapportive for Networking

Rapportive Screenshot

You know what would be really cool? What if every time you emailed someone, no matter if you already know them or not, you could see their latest updates to all of their social channels (including Facebook), their latest photo, what they do for a living, where they are, and other pertinent information to who they are and what they’re currently reading and discussing … all without doing anything other than installing an app? Good news. You can totally bring all that to your inbox with Rapportive!

. . . → Read More: Tuesday Tool Tips: Rapportive for Networking

What Social Media Channels Are Right For Your Business?

List of Social Media Channels 2012

Let’s say you have a client or you are a small business who’s not really thought much about their social media presence at this point in the game. Or, let’s say you’ve thought about it a lot, but you’ve never tackled which channels are the right ones for your business. When a new social media channel comes out, like Pinterest or Instagram, there are some heads of business who will immediately want to have a presence there just for the sake of having a presence. And it’s easy to jump to the conclusion that because you’ve read in the news . . . → Read More: What Social Media Channels Are Right For Your Business?

Tuesday Tool Tips: FollowerWonk for Twitter


There are a lot of tools out there that can help you analyze either your Twitter account or a client’s Twitter account. One of the most challenging things to know about a client’s Followers on Twitter, particularly if they’re a new client, is who those Followers are, how influential they are, and what those Followers are interested in. And, of course, all of those tools that are out there come at varying costs and some of them deliver better information than others. I like to use FollowerWonk as a part of my arsenal of tools when it comes to measuring . . . → Read More: Tuesday Tool Tips: FollowerWonk for Twitter

How to Change Your Username on YouTube 2012


Ah the age old question … “How can I change my username on YouTube?” If you’re like me, you may have started your YouTube account way back when you didn’t really understand that some things on the internet were forever. Or maybe you just foolishly chose a username that became inappropriate as you got older. Whatever the case may be, there are plenty of us out there who wish we could change our YouTube usernames, and I’m definitely one of them.

. . . → Read More: How to Change Your Username on YouTube 2012

Tuesday Tool Tips: Evernote Hello for Networking


Do you do a lot of networking or a lot of going out and then a lot of forgetting where you know someone from? Or maybe you forget to follow up with them? I used to follow a system where I would quickly scribble notes about someone onto the back of their business card when I met them, but then I’d have all these unwieldy business cards when I got back to my house. I’d lose them, they’d get miscategorized, they’d get wet and then smudged … the system was okay, but it wasn’t great. I’d also tried a few . . . → Read More: Tuesday Tool Tips: Evernote Hello for Networking

Filtering The Noise: Say No to Information Overload

All of the information and what you want to see

Having the right tools to help you sift through all of the information that comes at you each day is the most important thing you can do for yourself or for a client. When it comes to figuring out what kind of information is relevant within a short period of time, if you’ve spent time organizing and pre-filtering that information, you’ll have a much easier time of finding articles and information that you’re actually interested in.

. . . → Read More: Filtering The Noise: Say No to Information Overload

Tuesday Tool Tips: Simply Measured for Social Media Reporting


We’ve tested many social media reporting and analytics tools over the years, and the best one for the money that we’ve seen recently is Simply Measured.

One of the most annoying decisions you have to make when you run an agency is which reporting tool are you going to drop serious dough on each month to help you wrap your arms around ALL of that data that’s coming in. Sure, you have your enterprise tools like Buddy Media (now SalesForce Marketing Cloud), and Radian6 (oh wait … now ALSO SalesForce Marketing Cloud), or Vitrue (er … Oracle Vitrue?), and ContextOptional . . . → Read More: Tuesday Tool Tips: Simply Measured for Social Media Reporting

And so we begin …


Many of you reading this post may know me, Jeannette Arrowood, as someone who loves social media. Lives and breathes it. And I’ve struggled with whether or not to begin a blog on the subject. I’ve got plenty of opinions and ideas about social media and about how to do it right for a brand, but I’ve not always had the patience to explain it in blog format.

. . . → Read More: And so we begin …

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